Live sample coverage from TikTok · Global · pasta & sauce · August 5, 2026
Barilla. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
Barilla owns the pasta feed with a blockbuster Formula 1 partnership, a protein-pasta meal-prep boom and endless pesto hacks. An F1 'Domenica Italiana' dinner from @paigeejenna hit 62.7M views.
Trending now · pulled from dig
Narrative intelligence
The stories driving the Barilla conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about Barilla right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Barilla conversation.
Sponsorships and creators seed the campaigns; home cooks turn Barilla into recipes, hacks and meal prep.
Owned vs. UGC reach · last 30 days
~20%vs~80%
Barilla-owned share · UGC share of Barilla TikTok reach (30d)
Barilla leans hard on partnerships and paid creators, from the F1 tie-in to retailer promos, but home cooks, fitness creators and recipe accounts still drive the bulk of the reach across pesto hacks and protein-pasta meal prep.
Top 6 creators · last 7 days
The house codes
The F1 partnership, protein pasta, pesto hacks, clever marketing, price pushback, gluten-free doubts. Tracked.
How the Barilla conversation moves on social, plus the signal Barilla can act on.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.