America's Best. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
The stories driving the America's Best conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about America's Best right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the America's Best conversation.
For consumer insights: the brand is defined almost entirely by customers and staff on camera — the exam experience and price are the real product story.
Employee advocacy, Pair Eyewear, Every Eye Deserves Better, 2-for-$79, designer frames, pricing. Tracked.
What customers actually say about America's Best on camera, plus the friction points Consumer Insights should flag early.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.