Alumni Relations. Watched in real time.
dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.
The stories driving the Alumni Relations conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about Alumni Relations right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the Alumni Relations conversation.
A category view of the college and alumni conversation on public social, carried by students, graduating seniors and campus creators rather than the alumni-relations teams themselves.
The move-out cry, graduation day, dorm life and move-in tours, the alumni journey and school spirit, life after graduation, and the is-the-degree-worth-it debate. Tracked.
Each storyline shaping how college and alumni life show up on social, including the cost and post-grad reality checks an alumni program courting future donors has to watch.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.