Live sample coverage from TikTok · July 23, 2026
Alstom. Watched in real time.
dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
Alstom's trains are having a moment on TikTok: the TGV M launch, Avelia high-speed exports and a wave of new metros and trams are driving the conversation, alongside the rider frustrations and open-access competition shaping how the rolling stock behind it all gets judged.
Trending now · pulled from dig
Narrative intelligence
The stories driving the Alstom conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about Alstom right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Alstom conversation.
A signal view of how Alstom's trains and the rail category around them show up on social, not the brand's own feed.
Owned vs. UGC reach · last 30 days
~3%vs~97%
@lorealparisusa owned share · UGC share of Alstom US TikTok reach (30d)
Alstom rarely posts here directly; the reach belongs to rail enthusiasts, transport authorities and news accounts documenting its trains, from the TGV M and Avelia Horizon to Metropolis metros and Coradia regional units, with creators like @anttonracca and @les_trains carrying the story.
Top 6 creators · last 7 days
The house codes
Rider frustration, high-speed rail going global, expansion and rail diplomacy, the urban transit boom, open-access competition, and where Alstom fits. Tracked.
Each storyline shaping how Alstom and the rail category show up on social, plus the rider frustration underneath the launch hype.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.