Alaïa. Watched closely.
dig reads the Alaïa conversation across social every day, and surfaces the shift brand and comms teams need to see first: the negative narrative that's starting to build.
Every story, scored by sentiment.
Narratives, not hashtags. dig classifies each story as positive, negative, or neutral, tells you why, and ties it to the video driving it.
What people really think about Alaïa right now.
The negative narratives that haven't hit yet.
Early negative signals building under the surface, so comms gets a head start before the story spreads.
Who's actually calling the Alaïa conversation.
Creators, not the brand, are setting the tone, which is exactly why a critical narrative can build before comms sees it coming.
Mesh flats, heels, handbags, fragrance, RTW. Tracked.
Each product line's dominant narrative, its sentiment, and the surprise signal the team may not see coming yet.
The actions your team can take this week.
The narrative to get ahead of, the creator to engage, and the talking point that needs to be ready before the story moves.