Live sample coverage from TikTok · July 13, 2026
AIX Connect. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
@tulasakhadka13's Abu Dhabi to Bangalore flight vlog pulled 806K views, and passenger "day in the life" content is driving most of AIX Connect's buzz after the Air India Express merger.
Trending now · pulled from dig
Narrative intelligence
The stories driving the AIX Connect conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about AIX Connect right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the AIX Connect conversation.
Post-merger buzz is almost entirely passenger and enthusiast generated. The airline itself is barely posting.
Owned vs. UGC reach · last 30 days
~5%vs~95%
@lorealparisusa owned share · UGC share of AIX Connect US TikTok reach (30d)
None of this is from AIX Connect's own channels. It's passengers and aviation creators: @tulasakhadka13 (806K) vlogging the Abu Dhabi to Bangalore route and @riyazpattambii (116K) reviewing check-in.
Top 6 creators · last 7 days
The house codes
Passenger vlogs, travel hacks, aviation analysis, flight disruptions. Tracked.
Each AIX Connect storyline creators are pushing after the merger, plus the disruption signal comms shouldn't ignore.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.