Live sample coverage from TikTok · US · community action & anti-poverty · July 29, 2026
Where ABCD works. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
Action for Boston Community Development barely registers on TikTok directly, so this is a live read on the safety-net conversation it's part of. The most-watched thread is practical: step-by-step guides to Section 8 housing vouchers, led by @h.o.p.e.nyc9 at 43.6K views.
Trending now · pulled from dig
Narrative intelligence
The stories driving the US community action conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about US community action right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the US community action conversation.
Agencies rarely set the tone. Creators and benefits navigators explain the safety net to the people who need it.
Owned vs. UGC reach · last 30 days
~5%vs~95%
Agency-owned share · UGC share of category TikTok reach (30d)
Community-action agencies like ABCD post rarely. Independent creators, benefits 'navigators' and affected families drive nearly all the reach, translating complex programs into practical how-tos.
Top 6 creators · last 7 days
The house codes
Head Start, fuel aid, housing, benefits, food, advocacy. Tracked.
How each pillar of community-action work shows up on social, plus the signal a nonprofit like ABCD can act on.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.