Live sample coverage from TikTok · US · nutrition & health · August 3, 2026
Abbott nutrition. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
Abbott's nutrition brands own an everyday-health lane on US TikTok: Pedialyte recovery, Ensure 'adulting', and Similac new-parent comedy. A heat-illness recovery clip from @kellybrooke.m alone hit 4.5M views, even as NEC formula lawsuits shadow the conversation.
Trending now · pulled from dig
Narrative intelligence
The stories driving the Abbott conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about Abbott right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Abbott conversation.
Official channels have a presence, but real people set the tone, from recovery stories to feeding struggles and honest reviews.
Owned vs. UGC reach · last 30 days
~15%vs~85%
Abbott-owned share · UGC share of Abbott TikTok reach (30d)
Abbott's brand accounts post steadily, but parents, patients and lifestyle creators drive nearly all of the reach across Ensure, Pedialyte, Similac and PediaSure.
Top 6 creators · last 7 days
The house codes
Adult nutrition, infant formula, kids' nutrition, hydration hacks, reputation. Tracked.
How each part of Abbott's US nutrition portfolio shows up on social, including the reputational signals the company can't ignore.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.