AAAAI. Watched in real time.
dig delivers a live read on the forces shaping brands across social, from creator sparks and product launches to cultural shifts and emerging narratives.
The stories driving the AAAAI conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about AAAAI right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the AAAAI conversation.
A category view of the allergy, asthma and immunology conversation on public social, carried by patients, allergy parents and allergists rather than the professional societies.
The needle-free epinephrine moment, the safe-food community, oral-immunotherapy wins, EpiPen confidence, the eczema steroid-withdrawal debate, and being dismissed. Tracked.
Each storyline shaping how allergy, asthma and immunology show up on social, including the safety and credibility debates the specialty has to watch.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.