Live coverage from TikTok and YouTube · refreshed daily · September 14, 2026
Tide. Read from social.
dig reads every public conversation about Tide on TikTok and YouTube and sorts it into what people are actually saying — the trends carrying the brand, and the complaints working against it. 205 relevant posts from the last three months, ranked by reach.
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Negative narratives dig flagged · ranked by reach
🇺🇸United StatesNegative
A $30 tub becomes shorthand for inflation
🇺🇸United StatesNegative
"Gummy residue and grey marks on clean laundry"
🇺🇸United StatesNegative
Hives, rashes, and "chemical burns"
Trending in the US · from dig
Narrative intelligence
Every story, scored by sentiment.
Narratives, not hashtags. dig classifies each story as positive or negative, tells you why, and ties it to the post driving it. Switch market and the whole set changes.
Trending now · United States