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Live coverage from TikTok and YouTube · refreshed daily · September 14, 2026

Tide. Read from social.

dig reads every public conversation about Tide on TikTok and YouTube and sorts it into what people are actually saying — the trends carrying the brand, and the complaints working against it. 91 relevant posts from the last two weeks, ranked by reach.

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Negative narratives dig flagged · ranked by reach
🇺🇸United StatesNegative
4.4M views of the container used as a concealment tool
@vfeuz.oywtk · 4.4M views · 31 Aug 2026
🇺🇸United StatesNegative
A rival's marketing is now built on Tide's defect
@geprofile · 12.1K views · 11 Sep 2026
🇺🇸United StatesNegative
"How to remove stains from detergent"
@jeeves_ny · 20.0K views · 9 Sep 2026
Trending in the US · from dig
Narrative intelligence

Every story, scored by sentiment.

Narratives, not hashtags. dig classifies each story as positive or negative, tells you why, and ties it to the post driving it. Switch market and the whole set changes.

Trending now · United States

What people really think about Tide right now.