Live coverage from TikTok and YouTube · refreshed daily · September 14, 2026

The P&G shelf. Market by market.

Pick a country and dig shows you every P&G brand sold there and the rival it is measured against — what people are saying about each one, in that market, right now. The three loudest complaints in that country are pulled out alongside.

Choose a market
Choose a brand · 30
Loudest complaints in the US · three different brands
Trending · Tide in the US
Narrative intelligence

Every story, scored by sentiment.

Narratives, not hashtags. dig classifies each story as positive or negative, tells you why, and ties it to the post driving it. Change the market or the brand and the whole set changes.

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