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Live coverage from TikTok and YouTube · refreshed daily · August 4, 2026

Fairy. Market by market.

dig reads the Fairy conversation across social every day and separates it by country, because the story in Athens is not the story in Dublin. Pick a market and the trending videos and narratives below change with it.

Choose a market
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Negative narratives dig flagged · three markets
🇬🇧United KingdomNegative
"I'm not paying £2 for the squeezy bottle"
@alastairmrshll · 413.9K views · 7 Jun 2026
🇩🇪GermanyNegative
Öko-Test 04/2026: perfect on cleaning, downgraded overall
@tulay_oneriyor · 242.4K views · 30 Apr 2026
🇷🇴RomaniaNegative
"Să nu puneți niciodată Fairy în mașina de spălat vase"
@ioannabsy · 145.5K views · 1 Aug 2026
Trending in the US · from dig
Narrative intelligence

Every story, scored by sentiment.

Narratives, not hashtags. dig classifies each story as positive or negative, tells you why, and ties it to the post driving it. Switch market and the whole set changes.

Trending now · United States

What people really think about Fairy right now.