Live sample coverage from TikTok · June 30, 2026

Belcorp. Watched in real time.

dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.

Trending narrative
Belcorp runs one of the most-watched beauty machines in Latin America. A single Cyzone lipstick video pulled 87M views, Ésika's athlete-fronted Kalos Champion hit 82M and Evaluna's "Illusion" perfume added 58M, celebrity fragrance and bold makeup at fandom scale.
Trending now · pulled from dig
Narrative intelligence

The stories driving the Belcorp conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about Belcorp right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the Belcorp conversation.

Cyzone, Ésika and L'Bel's official accounts drive the mega-hits, while celebrity partners, beauty influencers and thousands of Belcorp consultants carry the long tail.

Owned vs. UGC reach · last 7 days
~70%vs~30%
Belcorp brand-owned share · creator & consultant share of Belcorp TikTok reach (90d)
@cyzone_oficial's four-finishes lipstick video pulled 87M views, a single brand post out-reaching most global beauty houses across the entire quarter.
Top 6 creators · last 7 days
See the creators moving faster than your owned channel.
Creator type, narratives, follower counts, and recommended actions.
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House of brands

Cyzone, Ésika, L'Bel, Homme, Celebrity, Consultants. Tracked.

Each brand's top narrative, plus the surprise signal comms may not see coming yet.

Portfolio signal · last 30 days
See every brand in the portfolio.
Each brand's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
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