Beiersdorf. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
The stories driving the Beiersdorf portfolio conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about Nivea, Eucerin and Aquaphor right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the Beiersdorf conversation.
The lip-balm-quitters, Eucerin sunscreen testers, Aquaphor-barrier converts and German festival creators whose posts are outrunning every Beiersdorf-owned brand channel.
Nivea lip balm, Eucerin Sun, Aquaphor, La Prairie, Nivea Sun. Tracked.
Each Beiersdorf sub-brand's top narrative this week, plus the surprise signal comms may not see coming yet.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.
Built for real-world research
Watch how dig’s intelligence engine, chatbot, and tools work together to deliver defensible insights.