Compare your product against competitors across performance and consumer conversation to uncover the strengths, weaknesses and experiences driving preference.
Product Benchmark turns competitive product performance into something your team can explain. Compare your product with competing products across KPIs, then investigate the strengths, weaknesses and themes consumers actually discuss around each one.
Because dig reads what’s said and shown inside social video, you can understand the consumer experience behind the comparison, not just who received more mentions. See where your product leads, where competitors have an edge and what people are actually saying is creating the difference.
Put your product and competing products side by side across the same KPIs and conversation. See where you lead, where competitors outperform and which gaps deserve investigation.
A differentiator only matters if consumers experience it. See which strengths people naturally praise and how those strengths compare with what consumers value in competing products.
Dig into recurring complaints and weaknesses around each product. Understand where consumer frustration is concentrated and which issues may be contributing to a competitive gap.
Do not stop at who won the metric. Explore the social video and conversation behind the difference so Product, Brand and Insights teams can understand why one product is pulling ahead.
Product Benchmark is built for teams that need competitive intelligence from the consumer’s point of view. Product teams can identify strengths and friction. Insights can investigate why consumers respond differently to competing products. Brand and Marketing can see which product messages are actually landing.
The benchmark tells you where you stand. The conversation tells you what to do about it.
Product benchmarking compares how products perform and how consumers discuss them across social conversation. dig combines KPI comparison with the strengths, weaknesses and themes consumers associate with each product.
Yes. Product Benchmark compares your product with competitors across KPIs and consumer conversation to show where each product is stronger or weaker.
Consumer opinions are often expressed inside video, not just captions. dig analyzes what people say and show, giving teams more context around the experiences and opinions driving product perception.
Use Product Benchmark to see where your product wins, where competitors have an edge and what consumers say is driving the difference.
See for yourself