Detect the stories forming across social video, see which are gaining traction and understand the creators, sentiment and content driving them.
Narrative Intelligence turns thousands of individual social videos into the stories your team actually needs to understand. dig connects related content into narratives, then tracks how each one gains or loses traction, how sentiment changes and who is driving the conversation.
Instead of reacting to the loudest post, you see the pattern forming around it. Open the underlying videos and creators to understand what is moving, why it matters and whether your team needs to act.
Individual videos can look disconnected. Narrative Intelligence connects related content into coherent narratives so your team can see the bigger story forming across social video.
Not every negative post is a crisis. Not every positive clip is momentum. Track narrative traction over time to separate isolated noise from stories that are genuinely beginning to move.
Go from the narrative to the creators and social video behind it. Understand which content is contributing to the story and what people are actually saying and showing as it spreads.
A narrative can grow while the response around it shifts. Track sentiment alongside traction to understand both the size and direction of the story as it evolves.
Narrative Intelligence is built for teams that cannot afford to understand the story late. Comms and PR can follow narratives before they become tomorrow's headline. Brand can see the stories influencing perception. Social can identify emerging momentum. Insights can investigate how narratives form and evolve.
One video can start the story. See when it becomes something your brand needs to care about.
Narrative intelligence identifies the stories and themes forming across large amounts of content and tracks how they evolve. dig groups related social video into narratives and tracks traction, sentiment, creators and the content behind each one.
dig analyzes social video and connects related content into narrative themes, allowing teams to follow how each story changes and investigate the creators and videos contributing to it.
Narrative Intelligence helps teams identify narratives and monitor traction and sentiment as they develop, giving teams visibility into potentially damaging stories before relying on a single viral post as the warning signal.
Use Narrative Intelligence to find what's forming, understand what's driving it and know which narratives deserve your attention.
See for yourself