Product/App Store/
Audience & Creators
Audience & Creators

Find creators your brand|can actually stand behind.

Discover rising creators based on your audience and brand criteria, then vet their content for risk before your name is attached.

Vet creators on the metrics that matter

Influencer Discovery helps Brand and Agency teams find creators worth partnering with and understand who they are before signing. Get alerts on rising creators in your industry, filtered by size, audience and the KPIs your team cares about, including tone of voice, activities and brand values.

Then vet the content behind the profile. Check creators against risk flags including violence, political conversation and nudity, plus custom topics specific to your brand. Discovery shows you the opportunity. Vetting shows you what comes with it.

Capabilities

Find relevant creators as they rise

Get alerts on emerging creators in your industry rather than relying only on the names already circulating through every shortlist. Filter by creator size and audience to focus discovery on the people relevant to your strategy.

Define what brand fit means to you

Follower count cannot tell you whether somebody belongs next to your brand. Use your own KPIs, including tone of voice, activities and brand values, to find creators that match the criteria your team actually uses.

Check the content before you sign

A partnership brings more than the creator’s latest post. Vet creators against defined risk flags including violence, political conversation and nudity before an overlooked piece of content becomes your brand’s problem.

Investigate your own red lines

Every organization has different sensitivities. Add custom topics to the vetting process so your team can investigate the issues that matter specifically to your brand, category and risk profile.

Influencer Discovery: Find relevant creators as they riseInfluencer Discovery: Define what brand fit means to youInfluencer Discovery: Check the content before you sign

Who it is for

Influencer Discovery is built for Brand and Agency teams that need discovery and due diligence in the same workflow. Brand teams can find creators aligned with their criteria and values. Marketing can identify rising talent relevant to the audience. Agencies can investigate fit and risk before a recommendation reaches the client.

Find the creator for the opportunity. Know the creator before the contract.

Frequently asked

What is an influencer discovery tool?

An influencer discovery tool helps brands and agencies find creators relevant to their market and campaign needs. dig lets teams discover rising creators and filter them by size, audience and brand-specific criteria.

Can dig help vet influencers before a partnership?

Yes. Influencer Discovery lets teams evaluate creators against brand-fit criteria, defined risk flags and custom topics before signing.

What creator risk flags can dig check?

Influencer Discovery includes risk flags such as violence, political conversation and nudity. Teams can also add custom topics relevant to their own requirements.

Know who you’re putting next to your brand

Use Influencer Discovery to find the right creators, check the fit and investigate the content before you sign.

See for yourself
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Audience & Creators
Influencer Discovery