Benchmark performance, sentiment and share of voice across your category, then see the videos, creators and conversations driving every competitive shift.
Industry Benchmark puts your brand performance into the context that makes it useful. Compare your brand against competitors across category KPIs, share of voice and social conversation to see who is gaining ground, who is losing it and where you stand.
Then go beyond the ranking. dig connects competitive movement to the social video, creators and conversations behind it, so your team can understand why a competitor is moving and decide what, if anything, to do next.
Track your brand and competitors in the same view. See relative performance across the category so changes in your own numbers always have the market context around them.
Compare share of voice across your competitive set and see how attention is distributed. Track how that position changes as brands, campaigns and conversations move.
A competitor moving up is a signal. The value is knowing what caused it. Investigate the creators, social video and conversation behind competitive momentum to see what is actually driving the change.
Competitive monitoring should not end with somebody pointing at a chart. Connect performance shifts to the evidence behind them so Brand, Marketing and Insights teams can decide whether to respond, learn or stay focused elsewhere.
Industry Benchmark is built for teams that need competitive context before making a move. Brand teams can track position. Marketing can understand share of voice and category momentum. Insights can investigate the drivers behind competitive differences. Agencies can give clients a category view backed by the content behind the numbers.
See who is ahead, then understand what put them there.
Social media competitor analysis compares your brand with competitors to understand relative performance, share of voice and the conversation driving each brand.
Industry Benchmark shows how social conversation is distributed across your brand and competitive set, allowing teams to track share of voice and investigate what is behind changes in position.
dig connects competitive movement to the social video, creators and conversations behind it, helping teams understand not only what changed but why.
Use Industry Benchmark to see where you stand, what competitors are doing differently and what’s driving the gap.
See for yourself