Prepare the workflow before the pressure hits, then alert the right stakeholders, confirm they've seen it and activate agreed response steps when a crisis breaks.
Crisis Management turns a crisis plan from a document into a workflow your team can actually activate. Decide who needs to know and what needs to happen before the crisis exists. When it hits, alert the right stakeholders, see who has acknowledged the situation and put your predesigned response steps in motion.
Instead of deciding roles and chasing people while a social media crisis is already spreading, your team starts from an agreed plan and moves.
Set up the people, roles and response steps while everyone has time to think clearly. Your contingency plan becomes a workflow the organization has already agreed on.
Alert the stakeholders included in your response plan when a crisis hits. Comms, PR and the wider organization can get onto the same situation without relying on someone remembering who needs to be contacted.
Every stakeholder can acknowledge the notification, giving the response team visibility into who knows what is happening and who may still need to be reached.
Trigger the predesigned response steps instead of rebuilding the process under pressure. The team spends its time responding to the situation, not figuring out how the response is supposed to work.
Crisis Management is built for Comms and PR teams that need the organization ready before the story turns. Communications leaders can prepare the response. PR can activate the workflow. Legal and other stakeholders can be brought into the process when the plan requires them.
The crisis may be unpredictable. Your response process does not have to be.
PR crisis management prepares and coordinates an organization's response to events that could damage its reputation. dig lets teams build crisis workflows in advance, alert stakeholders and activate agreed response steps when an incident occurs.
When the workflow is triggered, relevant stakeholders are alerted, each person can acknowledge the alert and the predesigned response steps begin.
Yes. Crisis Management is designed around contingency planning so teams can agree on people, roles and response steps before a crisis occurs.
Build the workflow now, so when the story turns your team already knows who needs to know and what happens next.
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