Connect performance with audience reaction, creator impact and organic spread to see what worked, what didn’t and what actually drove the results.
Campaign Analysis turns campaign performance into an explanation your team can act on. Bring volume, reach, engagement, sentiment and organic spread together with influencer contribution, paid versus organic impact, audience comments, emerging themes and message resonance.
Instead of ending campaign measurement with a performance chart, dig lets you understand what happened around the campaign and why. See the numbers, then investigate the human reaction and social video behind them.
Bring volume, reach, engagement, sentiment and organic spread together so your team can understand campaign performance without stitching together separate reports and snapshots.
Compare paid and organic impact to understand whether attention stopped with distribution or continued because people chose to carry the campaign forward.
Analyze influencer contribution alongside the wider campaign to understand who helped drive performance and where creator activity connected to the results.
Engagement tells you somebody reacted. It does not tell you what landed. Analyze comments, sentiment, emerging themes and message resonance to understand the conversation your campaign actually created.
Campaign Analysis is built for teams that have to explain performance, not just report it. Marketing can see what drove the results. Brand can understand message resonance. Social teams can follow organic spread and audience reaction. Agencies can give clients the evidence behind the campaign story.
One view of what happened, why it happened and what to do with it next.
Campaign measurement can include volume, reach, engagement, sentiment, organic spread, influencer contribution, paid versus organic impact, audience comments, emerging themes and message resonance.
Yes. Campaign Analysis compares paid and organic impact alongside wider performance to help teams understand what continued beyond paid distribution.
dig connects campaign metrics with influencer contribution, audience comments, sentiment, emerging themes and message resonance, helping teams understand the reaction behind the results.
Use Campaign Analysis to connect performance with the people, reactions and conversations behind it.
See for yourself