Zenith Watches. Watched in real time.
dig delivers a live read on the forces shaping luxury watch brands across social — from brand-tier rankings and Rolex comparisons to El Primero, Defy and Chronomaster unboxings.
The stories driving the Zenith conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about Zenith right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the Zenith conversation.
Brand-tier reviewers, Rolex-vs-Zenith comparison creators, watch traders, and detail-focused collectors — together they place Zenith on the hierarchy more than any Zenith ad campaign does.
Brand tier rankings, Rolex comparisons, El Primero, Defy, Chronomaster. Tracked.
Each narrative theme's top story, plus the surprise signal comms may not see coming yet.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.
Built for real-world research
Watch how dig’s intelligence engine, chatbot, and tools work together to deliver defensible insights.