Shopify. Watched in real time.
dig delivers a live read on the forces shaping the merchant ecosystem on TikTok — from dropshipping creators and theme developers to small-business behind-the-scenes vlogs and platform tutorials.
The stories driving the Shopify conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about Shopify right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the Shopify conversation.
Dropshipping educators, small-business vloggers, theme developers, e-commerce coaches, and app reviewers — together they form Shopify's organic creator layer.
Dropshipping education, Small business stories, Theme/dev work, Trending products, Analytics tooling. Tracked.
Each narrative theme's top story, plus the surprise signal comms may not see coming yet.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.
Built for real-world research
Watch how dig’s intelligence engine, chatbot, and tools work together to deliver defensible insights.