Panera Bread. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from frozen-vs-fresh rumor cycles to Salad Stuffers reviews to Costco retail crossovers.
The stories driving the Panera conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about Panera right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the Panera conversation.
Commentary creators chasing rumors, Costco crossover reviewers, Salad Stuffers tasters, and customers vlogging service moments — together they shape the brand far more than Panera's owned channel.
Rumors, Salad Stuffers, Costco crossover, Service moments, Rewards. Tracked.
Each narrative theme's top story, plus the surprise signal comms may not see coming yet.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.
Built for real-world research
Watch how dig’s intelligence engine, chatbot, and tools work together to deliver defensible insights.