Adidas. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from Samba reviews and World Cup jersey hype to outlet-tour hauls and basketball performance breakdowns.
The stories driving the Adidas conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about Adidas right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the Adidas conversation.
Outlet-tour shoppers, Samba reviewers, World Cup jersey collectors, performance hoops reviewers and clearance hunters — together they shape Adidas far more than any campaign asset.
Samba & lifestyle, World Cup, Outlet hauls, Adidas Basketball, Nike vs Adidas. Tracked.
Each narrative theme's top story, plus the surprise signal comms may not see coming yet.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.
Built for real-world research
Watch how dig’s intelligence engine, chatbot, and tools work together to deliver defensible insights.