Live sample coverage from TikTok · June 8, 2026

Unilever. Watched in real time.

dig delivers a live read on the forces shaping the Unilever portfolio across social — from creator sparks and product launches to cultural shifts and emerging narratives.

Trending narrative
@lilullivert's Ben & Jerry's Dirt Cake review pulled 892K views in 72 hours — the single biggest organic post across the Unilever portfolio this week.
Trending now · pulled from dig
Narrative intelligence

The stories driving the Unilever conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about Unilever right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the Unilever conversation.

The ice-cream reviewers, drugstore-skincare voices, recipe creators and wellness hackers whose posts are outrunning the Unilever portfolio's owned channels.

Owned vs. UGC reach · last 7 days
2.6%vs97.4%
portfolio owned share · UGC share of Unilever TikTok reach (30d)
@emilylulamay's Dove scent-layering video pulled 3.8M views in a single post — more than the combined owned channels of Dove, Hellmann's, and Ben & Jerry's posted in the same window.
Top 6 creators · last 7 days
See the creators moving faster than your owned channel.
Creator type, narratives, follower counts, and recommended actions. Verified organic posts only.
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House of brands

Dove, Ben & Jerry's, Hellmann's, Vaseline, Axe. Tracked.

Each brand's top narrative, plus the surprise signal comms may not see coming yet.

Portfolio signal · last 30 days
See every brand in the portfolio.
Each brand's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
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