Live sample coverage from TikTok · June 9, 2026

Tommy Hilfiger. Watched in real time.

dig delivers a live read on the forces shaping Tommy Hilfiger across social — from hijabi modest-fashion OOTDs and vintage Y2K bag finds to grief-haul storytelling and styling-basics tutorials.

Trending narrative
@danah.abderrahman's hijabi girls-night OOTD pulled 25K views styling Tommy pieces. The deeper finding: most-organic Tommy content this week is thrift / vintage, not new-season.
Trending now · pulled from dig
Narrative intelligence

The stories driving the Tommy Hilfiger conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about Tommy Hilfiger right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the Tommy Hilfiger conversation.

The hijabi stylists, vintage / Y2K archivists, thrift-haul storytellers and business-attire creators driving Tommy's TikTok conversation.

Owned vs. UGC reach · last 7 days
4%vs96%
@tommyhilfiger owned share · vintage + thrift + styling UGC share (7d)
@danah.abderrahman's 25K hijabi OOTD outpaced every Tommy SS26 campaign asset this week. The brand's organic story is being written by Y2K vintage hunters and modest-fashion creators, not new-collection drops.
Top 6 creators · last 7 days
See the creators moving faster than your owned channel.
Creator type, narratives, follower counts, and recommended actions. Verified organic posts only.
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Product category signal

Bags, Vintage / Y2K, Polo, Dresses, Flag-logo basics. Tracked per category.

Each brand's top narrative, plus the surprise signal comms may not see coming yet.

Portfolio signal · last 30 days
See every brand in the portfolio.
Each brand's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
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