The British Museum. Watched in real time.
dig delivers a live read on the forces shaping institutions across social — from creator critiques and visitor culture to historical narratives and repatriation debates.
The stories driving the British Museum conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about the British Museum right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the British Museum conversation.
The colonial-history satirists, repatriation activists, art-ethics commentators, architecture appreciators and visitor guides whose posts are outrunning the museum's official channel.
Colonial origins, Repatriation, Bayeux Tapestry, Mesopotamia, Architecture. Tracked.
Each narrative theme's top story, plus the surprise signal comms may not see coming yet.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.
Built for real-world research
Watch how dig’s intelligence engine, chatbot, and tools work together to deliver defensible insights.