Live sample coverage from TikTok · June 8, 2026 · 60-day window

Sploot. Watched in real time.

dig delivers a live read on the forces shaping Sploot Veterinary Care across social — from foster stories and clinic openings to community events and pet-parent reactions.

Trending narrative
@rosieandtheshelterpups's foster-cat vet-visit video pulled 394K views — built entirely on Sploot covering the vet bill for a rescue. Earned, not paid.
Trending now · pulled from dig
Narrative intelligence

The stories driving the Sploot conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about Sploot right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the Sploot conversation.

The foster accounts, vet-tok creators, Denver dog parents and clinic visitors whose posts are shaping how Sploot shows up on TikTok.

Owned vs. UGC reach · last 7 days
38%vs62%
@splootvets owned share · UGC share of Sploot TikTok reach (60d)
@rosieandtheshelterpups's foster-cat vet-visit video pulled 394K views — the single biggest Sploot moment of the window, and it came from a community foster account, not the brand.
Top 6 creators · last 7 days
See the creators moving faster than your owned channel.
Creator type, narratives, follower counts, and recommended actions. Verified organic posts only.
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Clinic-level signal

Cherry Creek, Wash Park, RiNo, Centennial, Briargate. Tracked per clinic.

Each brand's top narrative, plus the surprise signal comms may not see coming yet.

Portfolio signal · last 30 days
See every brand in the portfolio.
Each brand's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
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