Sisley Paris. Watched closely.
Every Black Rose ritual, MUA endorsement, mature-skin tutorial and price-vs-value debate shaping the Sisley Paris franchise, tracked across social in real time.
The stories driving the Sisley Paris conversation.
Phrases, not hashtags. dig reads what every clip is about and groups posts into the stories people are telling about the brand. Ranked by momentum, scored by mood, broken down by generation.
What people are actually saying about Sisley Paris.
Who's winning the luxury beauty category.
Share of voice and sentiment for Sisley Paris against the brands actually showing up in the conversation — Chanel Beauté, Dior Beauty, La Mer, Guerlain and La Prairie. Chanel and Dior dominate; Sisley sits in the niche-disruptor lane.
The luxury beauty scoreboard.
Chanel and Dior own the category on viral makeup and "glass skin" content. Sisley, La Mer, Guerlain and La Prairie all sit in the niche tier — high prestige, low organic volume. Sisley's content runs through pro MUAs and mature-skin specialists rather than viral trends.
Which Sisley moments are landing, which are bombing.
Sentiment per franchise moment, broken out by Gen Z, Millennial, Gen X. Mature-skin tutorials are over-indexing with Gen X; Millennial price-skepticism is the loudest negative thread.
One brand, three audiences, three moods.
How TikTok feels about Sisley Paris splits hard by life stage. Gen Z treats it as aspirational status. Millennials are the loudest "is it worth $140?" voice. Gen X is the most loyal — they're the cohort the formulations are actually built for.
Who's actually calling the Sisley Paris conversation.
The mega-influencer tutorialists, mature-skin specialists, inclusive-shade swatchers and product deep-divers whose posts shape how Sisley is talked about.
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