Saint-Gobain. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from tradespeople installations and site vlogs to product reviews and finance creator commentary.
The stories driving the Saint-Gobain conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What tradespeople are actually saying about Saint-Gobain's brands.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the Saint-Gobain conversation.
Drylining pros, roofers, French finition contractors, UK homebuilders and one finance creator — the trade is doing the marketing, in their own voice.
Placo, CertainTeed, Weber, British Gypsum, Investor signal. Tracked.
Each brand's top narrative, plus the surprise signal comms may not see coming yet.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.
Built for real-world research
Watch how dig’s intelligence engine, chatbot, and tools work together to deliver defensible insights.