Pernod Ricard. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from viral drink hacks and cocktail tutorials to bartender demos and unexpected fast-food mashups.
The stories driving the Pernod Ricard conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about Pernod Ricard's brands right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the Pernod Ricard conversation.
Drink-hack creators, summer cocktail tutorialists, fragrance-pourer ASMR makers, vodka reviewers and Havana Club brand-event attendees driving organic Pernod conversation.
Malibu, Absolut, Havana Club, Martell, Summer cocktail hacks. Tracked.
Each brand's top narrative, plus the surprise signal comms may not see coming yet.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.
Built for real-world research
Watch how dig’s intelligence engine, chatbot, and tools work together to deliver defensible insights.