Paramount. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from CBS Sports broadcast moments and Tony Awards highlights to Paramount+ premieres and Nickelodeon/MTV nostalgia.
The stories driving the Paramount conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about Paramount's brands right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the Paramount conversation.
Soccer-broadcast clippers, Broadway Tony Awards highlight curators, Paramount+ release-date trackers, 90s/early-2000s nostalgia editors and Pluto TV horror recommenders carrying every spike.
CBS Sports, Paramount+, CBS, Nickelodeon, Paramount Pictures. Tracked.
Each brand's top narrative, plus the surprise signal comms may not see coming yet.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.
Built for real-world research
Watch how dig’s intelligence engine, chatbot, and tools work together to deliver defensible insights.