M-Net. Watched in real time.
dig delivers a live read on the forces shaping M-Net and the MultiChoice portfolio across South African social — from Big Brother Mzansi finalists and Real Housewives drama to Mzansi Magic show reactions.
The stories driving the M-Net conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about M-Net right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the M-Net conversation.
The reality-TV recap accounts, fan archives, SA entertainment news pages and live-show commentators whose posts are out-publishing the brand channels.
Big Brother Mzansi, RHOJ, RHODurban, RHOCT, Inimba. Tracked.
Each brand's top narrative, plus the surprise signal comms may not see coming yet.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.
Built for real-world research
Watch how dig’s intelligence engine, chatbot, and tools work together to deliver defensible insights.