Merlin Entertainments. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and park launches to cultural shifts and emerging narratives.
The stories driving the Merlin Entertainments conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about Merlin's parks right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the Merlin Entertainments conversation.
The coaster enthusiasts, scare-actor confessors, theme-park families and post-apocalyptic remix accounts whose posts are outrunning every Merlin park's official channel.
Alton Towers, London Dungeon, Thorpe Park, Chessington, Gardaland. Tracked.
Each park's top narrative, plus the surprise signal comms may not see coming yet.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.
Built for real-world research
Watch how dig’s intelligence engine, chatbot, and tools work together to deliver defensible insights.