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Live sample coverage from TikTok · June 9, 2026 · Singapore

Mediacorp. Watched in real time.

dig delivers a live read on the forces shaping Mediacorp's portfolio across Singapore social — from CNA's regional breaking-news reach to entertainment cast Q&As and Vasantham/Re Dian show moments.

Trending narrative
@channelnewsasia's Philippines earthquake report pulled 8.3M views in 24 hours — CNA is doing the entire portfolio's organic heavy-lifting on TikTok this week.
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Trending now · pulled from dig
Narrative intelligence

The stories driving the Mediacorp conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about Mediacorp right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the Mediacorp conversation.

The CNA newsdesk, Mediacorp drama promo accounts, zaobaosg news channel and SG entertainment fans driving the Mediacorp conversation on TikTok.

Owned vs. UGC reach · last 7 days
85%vs15%
Mediacorp brand channels share · third-party + UGC share of Mediacorp TikTok reach (7d)
@channelnewsasia alone pulled 17M+ combined views across its top stories this week. Unlike most brand portfolios, Mediacorp's owned channels are dominating — and CNA is the entire engine.
Top 6 creators · last 7 days
See the creators moving faster than your owned channel.
Creator type, narratives, follower counts, and recommended actions. Verified organic posts only.
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Channel portfolio

CNA, Channel 5, Channel 8, Suria, Vasantham. Tracked per channel.

Each brand's top narrative, plus the surprise signal comms may not see coming yet.

Portfolio signal · last 30 days
See every brand in the portfolio.
Each brand's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
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