Kimberly-Clark. Watched closely.
Every narrative, sub-brand campaign, generational mood shift and creator moment shaping the Kimberly-Clark portfolio, tracked across social in real time.
The stories driving the Kimberly-Clark conversation.
Phrases, not hashtags. dig reads what every clip is about and groups posts into the stories people are telling about KC sub-brands. Ranked by momentum, scored by mood, broken down by generation.
What people are actually saying about KC sub-brands.
Who's winning the household-care category.
Share of voice and sentiment for Kimberly-Clark against the brands actually showing up in the conversation — P&G, Unilever, Henkel, Reckitt, and the indie disruptors eating the edges.
The CPG scoreboard.
KC leads overall SOV by views — driven by Scott couponing virality and Huggies' diaper-war defense. P&G has the highest post volume but only ~8% of the views.
Which KC moments are landing, which are bombing.
Sentiment per sub-brand activation, broken out by Gen Z, Millennial, Gen X. Gen Z on Kotex pulls in a different direction than Gen X on Scott.
One portfolio, three audiences, three moods.
How TikTok feels about Kimberly-Clark splits hard by life stage. Millennial parents are loyal. Gen Z is conflicted. Gen X is functional. Here's the breakdown — and which sub-brand each cohort actually engages with.
Who's actually calling the Kimberly-Clark conversation.
The deal hunters, parenting voices, medical experts and budget creators whose posts are outrunning the brands' own channels.
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