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Live sample coverage from TikTok · June 9, 2026 · SEA

Grab. Watched in real time.

dig delivers a live read on the forces shaping Grab across Southeast Asian social — from rider-with-pet stories and earnings vlogs to first-graduate driver journeys and customer rescue moments.

Trending narrative
@kitt_1748's Grab-rider-with-cat series pulled 2.5M views in one episode — the single biggest Grab moment in SEA this week, and the entire top 13 is rider-creators, not corporate.
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Trending now · pulled from dig
Narrative intelligence

The stories driving the Grab conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about Grab right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the Grab conversation.

The rider-creators, customer-rescue storytellers, driver-earnings vloggers and GrabFood reviewers whose posts are out-publishing every corporate channel in SEA.

Owned vs. UGC reach · last 7 days
2.5%vs97.5%
@grabth + brand channels share · rider + customer UGC share of Grab SEA TikTok reach (7d)
@kitt_1748's Grab-rider-with-cat series pulled 2.5M views in a single post — bigger than every Grab corporate channel combined this week. The rider community itself is the brand's most powerful marketing arm.
Top 6 creators · last 7 days
See the creators moving faster than your owned channel.
Creator type, narratives, follower counts, and recommended actions. Verified organic posts only.
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Market-by-market signal

Thailand, Indonesia, Malaysia, Vietnam, Philippines. Tracked per market.

Each brand's top narrative, plus the surprise signal comms may not see coming yet.

Portfolio signal · last 30 days
See every brand in the portfolio.
Each brand's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
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