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Live sample coverage from TikTok · June 7, 2026

FOX Corporation. Watched in real time.

dig delivers a live read on the forces shaping brands across social — from Tubi parody sketches and movie recommendations to FOX News commentary and FOX Sports World Cup creator drops.

Trending narrative
@im_therealdavidsteen's Tubi-movie parody pulled 1.31M views — the highest-viewed FOX moment this week is creators making fun of Tubi's low-budget aesthetic, which is itself brand love at this point. 8 of the 13 top tiles are Tubi.
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Trending now · pulled from dig
Narrative intelligence

The stories driving the FOX conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about FOX's brands right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the FOX conversation.

Tubi parody creators, horror-movie recommenders, niche film communities, World Cup fans and political commentators driving every spike in FOX's organic conversation.

UGC reach this week · top organic posts
7.6M+
Views earned by top 13 organic FOX posts · last 7 days
Tubi owns 8 of 13 top tiles — including a parody (@im_therealdavidsteen 1.31M), a niche LGBTQ+ film discovery thread, and a horror-movie recommendation channel. The Tubi conversation is bigger than FOX News + FOX Sports combined.
Top 6 creators · last 7 days
See the creators moving faster than your owned channel.
Creator type, narratives, follower counts, and recommended actions. Verified organic posts only.
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House of brands

Tubi, FOX News, FOX Sports, World Cup, Parody culture. Tracked.

Each brand's top narrative, plus the surprise signal comms may not see coming yet.

Portfolio signal · last 30 days
See every brand in the portfolio.
Each brand's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
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