Estée Lauder. Watched closely.
dig surfaces every narrative, product launch, generational mood shift and creator moment shaping the Estée Lauder brand, tracked across social in real time.
The stories driving the Estée Lauder conversation.
Phrases, not hashtags. dig reads what every clip is about and groups posts into the stories people are telling about EL product lines. Ranked by momentum, broken down by generation.
What people are actually saying about Estée Lauder right now.
Three narratives that haven't hit yet.
Low volume, fast growing, net negative. Early-warning signals comms should know about before they accelerate.
Who's actually calling the Estée Lauder conversation.
The beauty reviewers, mature-skin advocates, foundation testers and critical voices whose posts are outrunning EL's official channel (avg. 4.3K views per post).
We also see MAC, Clinique, La Mer, Bobbi Brown, Jo Malone.
The rest of the ELC portfolio, last 30 days. Each card: the top narrative, plus one surprise the central comms team is unlikely to have a brief on yet.
Three things your team could do this week.
The signal is the easy part. These are the actions the data points to — one creator, one narrative, one talking point.
Want the live dashboard, not the snapshot?
The same engine powering this hub runs underneath dig. Always-on narrative intelligence for your brand and competitive set — Estée Lauder, your prestige peers, or whoever you're tracking next.
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