Live sample coverage from TikTok · June 8, 2026

Denny's. Watched in real time.

dig delivers a live read on the forces shaping Denny's across social — from kids-eat-free promos and late-night challenges to first-time visits and grandparent moments.

Trending narrative
@cv.dennys's "viral dot cakes" pancake video pulled 120K organic views in 3 days — a franchise-led TikTok riff outperformed every brand-led post this week.
Trending now · pulled from dig
Narrative intelligence

The stories driving the Denny's conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about Denny's right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the Denny's conversation.

The mukbangers, deal hunters, first-time visitors and caregivers whose posts are out-publishing Denny's corporate channel.

Owned vs. UGC reach · last 7 days
8%vs92%
@dennys owned share · UGC + franchise share of Denny's TikTok reach (7d)
@cv.dennys's viral dot-cake pancake post pulled 120K views in 3 days — and it's a Coachella Valley franchise account, not corporate. The franchisees are out-publishing HQ.
Top 6 creators · last 7 days
See the creators moving faster than your owned channel.
Creator type, narratives, follower counts, and recommended actions. Verified organic posts only.
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Dayparts & menu

Breakfast, Late-night, Kids meals, Grand Slam, Burgers. Tracked.

Each brand's top narrative, plus the surprise signal comms may not see coming yet.

Portfolio signal · last 30 days
See every brand in the portfolio.
Each brand's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
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