De Beers Group. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator critiques and category narratives to cultural shifts and emerging counter-narratives.
The stories driving the De Beers conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about De Beers right now.
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Who's actually calling the De Beers conversation.
The wedding-industrial-complex critics, jewelry retailers, history educators and category commentators whose posts are reframing the De Beers narrative.
De Beers Group, Forevermark, two-month-salary debate, monopoly history, partnership showcases. Tracked.
Each narrative theme's top story, plus the surprise signal comms may not see coming yet.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.
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Watch how dig’s intelligence engine, chatbot, and tools work together to deliver defensible insights.