Social media listening
reinvented for narrative detection
Understand how your audience thinks and feels about your brand in real time. dig uncovers narratives by seeing social videos, not just by reading captions.
- See how the narrative unfolds: dig sees and aggregates individual videos to uncover the underlying narrative
- Track the big picture: advanced algorithms discover which narratives are shaping public opinion
- Human-level video context: legacy social media listening only reads captions. dig analyzes video and audio layers to understand real tone like a human

Trusted by the world's leading brands
dig vs. traditional social listening tools
dig vs. traditional social listening tools
Features
Features
Legacy Tools
Legacy Tools
Manual search
Manual search
Agencies
Agencies
LLMs
LLMs
Video understanding
Native
Captions only
Limited
Surface-level
Anecdotal
Unmatched coverage
90%+
Limited
Limited
Limited
Only indexed pages
Narrative analysis
Structural
Keywords & texts
Biased
Subjective
Retrospective
Traceability
100%
Limited
Limited
Opaque
Unreliable
Time to insight
Minutes
Weeks
Days
Months
Instant but unreliable
Scalability
Global Scale
None
None
None
Research depth
Deep + Systematic
Partial
Partial
Partial & Cost-bound
Anecdotal