The Sprinklr
alternative built
for video-first
social listening
Sprinklr runs customer experience across 30+ channels. dig reads what people say, show and share inside social video. It understands spoken words, on-screen text, visuals, logos, creators and comments, listens openly across TikTok, and traces every insight to the source.
Capability
Sprinklr
Deep video analysis (speech, on-screen text, scenes, logos & more)
Limited
Open TikTok listening by keyword or competitor
Historical TikTok data (backfill)
Comments on earned TikTok videos
Easy setup (no Boolean queries)
Creator & influencer discovery
Real-time alerts
Mention & news tracking
Trusted by the world's leading brands
dig vs. traditional social listening tools
dig vs. traditional social listening tools
Features
Features
Legacy Tools
Legacy Tools
Manual search
Manual search
Agencies
Agencies
LLMs
LLMs
Video understanding
Native
Captions only
Limited
Surface-level
Anecdotal
Unmatched coverage
90%+
Limited
Limited
Limited
Only indexed pages
Narrative analysis
Structural
Keywords & texts
Biased
Subjective
Retrospective
Traceability
100%
Limited
Limited
Opaque
Unreliable
Time to insight
Minutes
Weeks
Days
Months
Instant but unreliable
Scalability
Global Scale
None
None
None
None
Research depth
Deep + Systematic
Partial
Partial
Partial & Cost-bound
Anecdotal