intelligence for fashion
fashion visibility
dig gives fashion teams real-time visibility into the conversations shaping consumer perception, revealing what is spoken, shown, worn, and implied across billions of social videos.
From runway moments and campaign launches to creator content, try-ons, and customer reviews, dig transforms social video into research-grade intelligence with complete traceability.
With the world's first social deep-research chatbot, dig turns research that once required multiple tools, analysts, and days into a single, traceable conversation.
runs on dig
Every outfit, review, styling video, and creator post influences how consumers discover brands and decide what to buy. The conversations shaping brand perception happen inside video.
Traditional social listening is built for text, missing the visual context that defines how brands are experienced. dig changes that.
It uncovers the narratives, product signals, and creator conversations traditional social listening misses. Every insight traces back to the original source, so every brand decision is backed by evidence.
Unmatched precision.
Enterprise-grade precision in classifying relevance, sentiment, and narrative, so your decisions rest on reliable signals other platforms cannot see.
Every insight links to exact, visible post-level sources for verifiable, research-ready evidence.
dig captures over 90% of brand-related social video, decoding speech, visuals, products, creators, and captions across platforms, formats, and languages.
intelligence for fashion
Built for every team shaping your brand
- Run research-quality investigations across billions of videos, from category trends to product sentiment, and follow up with multi-step questions without losing context.
- Track how different demographics and markets react to collections, silhouettes, and price points.
- Quantify sentiment and emerging themes with post-level sources you can defend in a board-level deck.
- Track perception and narrative shifts around your brand, campaigns, and collection launches.
- Spot breakout moments and early friction on new drops, then act while the window is still open.
- Benchmark against competitors: what drives their engagement and how your brand compares across platforms.
- Detect misinformation, deepfakes, and coordinated or boosted content before it escalates.
- Get notified the moment sentiment or a narrative shifts, so you can respond ahead of the story.
- Surface influential voices and sensitive emerging narratives across markets and languages.
- Identify the creators actually driving your narratives and assess brand alignment before you partner.
- Vet creators for authenticity and understand their true influence through audience reactions, sentiment, and cultural impact, not vanity metrics.
- Evaluate real cross-platform impact and cultural momentum, and measure campaign lift after it runs.
The new standard for social listening
Ask any question, from competitive strategy to cultural trends, and get structured, multi-step insights with 100% traceability.
Monitor every relevant video shaping your narrative in real time.
Get notified the moment sentiment, narratives, or key creators shift.
Understand tone, nuance, and emotion inside video content, not just text.
See the themes connecting thousands of videos and how they evolve hour by hour.
Instantly detect boosted, coordinated, or inauthentic content influencing your narrative.
Trusted by the world's most recognized brands
See dig in action
Experience the platform built for the video-first world and the world's first social deep-research chatbot for social insights.